The El Corte Inglés will open its brand new Arroyosur shopping center in Madrid tomorrow. The chain will integrate for the first time in the same premises its traditional department stores along with Hipercor and its new business line, Bricor, which is dedicated to do-it-yourself and decoration, as was explained yesterday by the Director of External Relations of the Chain, Diego Copado.
The new premises cover 170,000m2, which convert it into the chain’s largest center in Spain. The construction has required an investment of €200 million. The Arroyoculebro center (Madrid) is destined to cover the needs of the southern area of the capital which is an estimated one million potential customers. The three shop formats have created 1,526 jobs. The three commercial areas are linked to one another via a common car park which can accommodate up to 3,800 vehicles.
This is Bricor’s second store. The first is located in Alcalá de Henares (Madrid) and its evolution in its first year has “surpassed initial forecasts”, explained Pedro Gil the General Director of Bricor. Within the expansion plan of the DIY stores, Gil pointed out that they foresee the opening of a further two or three stores in 2008.
Along with the new shopping center a further three in Elche (Alicante), Guadalajara and Jaén may be added. All shall be inaugurated before the end of next November. They will mean the incorporation of around 4,331 workers. More than a third of the new employees correspond to the new center in Leganés.
Within the expansion strategy, Copado pointed out that the Group plans to open a third shopping center in Portugal, in Cascais, near Lisbon. Copado reaffirmed that the Group continues with its plans to enter Italy, with a first store to open in Milan and a further in Rome.
The expansion of Bricor
El Corte Inglés shall open “two or three more stores in 2008” of its Bricor Brand according to the General Director, Pedro Gil. The new stores shall be located in distinct areas of the Mediterranean area. The Group shall open three more shopping centers in 2007.